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". . . Good design unites art 
1 with purpose, and is an essen- 
tial part of all that goes to make 
% our nation without peer. . ." ■ 

s —Ronald Reagan | 

January 30, 1985 

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ft, "' -Aw- J 

Digitized by the Internet Archive 
in 2013 


Introduction ^T^^ he National Aeronautics and Space Administration's graphic communica- 
tions system . . . the Veterans Administration's prosthetic foot . . . the De- 
partment of Transportation's intercity bridge . . . and the General Services 
Administration's support of art in public places ... all are recipients of 
the 1984 Presidential Awards for Design Excellence honored by President Reagan at 
a White House ceremony. And all are reflections of the breadth and impact of federal 
design activities. 

The federal government is the nation's single largest builder, printer and user of 
design services. Excellence in design is integral to the federal government's respon- 
sible stewardship of public resources. 

To recognize excellence in federal design accomplishments and to honor those 
individuals who have made outstanding contributions to federal design, the White 
House is pleased to invite entries for the 1988 Presidential Design Awards. 

Recipients will be selected in a two-stage process by juries of distinguished de- 
sign experts. The first jury will select entries to receive Federal Design Achievement 
Awards for meritorious design. These awards will be presented under the auspices 
of the National Endowment for the Arts. From Achievement Award winners, a 
second jury will select the recipients of the Presidential Awards for Design 

Entries are welcome for federal design products or activities in the following 
disciplines: Architecture • Engineering Design • Graphic Design • Interior Design • Landscape 
Architecture • Product/Industrial Design • Urban Design, Historic Preservation and Planning 

Criteria The following criteria will guide the awards Juries in judging the submissions. 

These criteria should be carefully considered when selecting appropriate entries and 
preparing application forms. 


LThe undertaking must make a contribution that improves the federal government's 
ability to fulfill its mission. 


The undertaking should establish exemplary design practices, standards or guide- 
lines that can serve as models for federal design activities. 


V~ The undertaking should be cost-efficient on a life-cycle basis and should demon- 
[ strate careful design and planning without sacrificing performance or quality. 


I The undertaking must demonstrate aesthetic sensibility and be appropriate in 

L image, form and context. 

The undertaking must 
i^ciency in all aspects of performance 

The undertaking must demonstrate a high level of technical and functional profi- 


Y T civi 

Eligibility "^^ ^ "^^ orks that have been sponsored, authorized, commissioned, pro- 
duced, supported or promulgated by the government of the United 
itates of America are eligible. All branches of the federal government - 
civilian, military, domestic, overseas — including all federal depart- 
ments, agencies, bureaus and offices are within the scope of the Presidential Design 
Awards. (For uniformity in this application form, all federal organizational units 
will be referred to as offices.) 

Applicants must demonstrate that the design work was a direct result of the 
purpose and mission of the federal office responsible for its creation. The connection 
to and contribution of this federal office must be clearly defined. 

Works must have been completed and in use between January 1, 1977, and Janu- 
ary 1, 1987. Applicants are advised to enter works only when sufficient time has 
elapsed since completion to enable the awards juries to evaluate the performance 
and user satisfaction of submitted works. For example a building will be evaluated 
not only on its aesthetic merit but also on its performance. It is likely that on-site 
evaluation of submissions recommended for the Presidential Awards for Design 
Excellence will be conducted. 

Works that have previously been awarded a Presidential Award for Design 
Excellence or a Federal Design Achievement Award are not eligible. Works 
previously submitted that did not win may be resubmitted. 


Federal employees with professional responsibility for design works are eligible. 


Former federal employees may enter design works for which they had professional 
responsibility, and which were completed during the time span indicated in the eli- 
gibility section. Application forms must contain signed certification by the federal 
office that sponsored the work. 


Federal contractors, state and local governments and non-profit organizations that 
have completed design works for the federal government. Application forms must 
contain signed certification by the federal office that sponsored the work. 

Presentation Applicants are encouraged to carefully select submission materials that will clearly 
communicate in visual and narrative form the significance of their entries. 

All materials should be organized and presented in a manner to facilitate re- 
view. Careful preparation and presentation will better enable juries to understand 
and evaluate submitted works. All entry material must be contained in a single 
standard lO^/i" x 11 'A" notebook not to exceed 3" in thickness, with transparent 
sleeves for displaying materials. The completed application and one copy must 
appear first in the notebook and be of reproducible quality. 

If you wish to enter the same entry in more than one design category and/or 
discipline, you must submit a separate, completed application form and binder for 
each category and discipline. 

All materials submitted become the property of the National Endowment for the 
Arts and may be used in program development activities, including publications. 
Credits for photographs and permission for reproduction of photographs should be 
provided at the time of submission. Materials will not be returned. 

Design T^^^^ ^^ Presidential Design Awards recognize federal design achievements in 
Disciplines^ I ihe following discipWnes: Architecture * Engineering Design * Graphic Design » 

Categories I Interior Design • Landscape Architecture • Product/ Industrial Design • Urban De- 

J^ sign. Historic Preserx'ation and Planning. The awards recognize the excellence 
of both design products and design activities. 

Design products include completed and implemented design works in any of 
the design disciplines. You are encouraged to present these as comprehensively as 
possible to indicate to the jury the breadth of the works. For example, enter a poster 
series or entire exhibit system rather than an isolated poster or display. 

Design activities include administrative or management programs, processes 
and policies that develop, foster or sustain design excellence. These may include re- 
search and educational activities, adopted plans (e.g., master plans) or design 

To illustrate the distinction between a design product and a design activity, con- 
sider two winners of the 1984 Presidential Awards for Design Excellence. The His- 
toric Preservation Tax Incentives Program of the Department of the Interior would 
be entered as a design activity in urban design, historic preservation and planning. 
The symbol signs of the Department of TYansportation would be entered as a design 
product in graphic design. 

The range of entries eligible for an award is illustrated by, but not limited to, 
these examples: 


buildings • complexes of buildings • structures • public works projects • building 
restoration projects • adaptive re-use works • renovation projects • historic preserva- 
tion works 


buildings • structures • transportation systems • public works projects • aerospace 

projects • nautical works 


publications • printing • posters • sign systems • stationery • logos • public informa- 
tion programs • information management systems • design standards manuals • 
exhibits • packaging • advertising 


design standards • procurement programs • offices • cultural facilities • art installa- 
tions • historic rooms • residences • public facilities 


parks, parkways, recreational areas • urban, suburban, rural open space projects • 
environmental enhancement projects • institutional, industrial, housing, cemetery 
projects • historic landscape preservation and restoration • land and water reclama- 
tion and conservation 


industrial use projects • furniture • vehicles • office equipment • safety equipment • 

clothing* machinery 

revitalization plans • waterfronts • institutional recreational, cultural complexes • 
transportation corridors • historic preservation plans • large-scale mixed use public 
and/or public-private partnership projects 

Submission The entire application form (pages 5-8) must be completed, including required 
Requirements signatures. The following documentation must accompany each entry: 

• Color slides (maximum of 20) inserted in 8'/2" x 1 1" transparent sleeves. These are 
required for both design products and design activities. For design activities, the 
slides should show the visual results of the activity. 

• Minimum of two black and white 8" x 10" photographs of different views 
of the entry. 

• Plans, elevations, drawings (for large scale projects) 

• Actual graphics or products, if they will fit within the lO'/a" x 1 1 'h" 
submission package. 

The following documentation is optional: 

• Photographs and/or slides that illustrate important design traits particular to this 
project, such as before- and after-conditions. 

• Published reports, press clips and other concise supporting documentation. 

Winners of Federal Design Achievement Awards may be requested to submit addi- 
tional presentation materials. 

Deadline Submission must be received by 5:00 p.m. E.S.T., Thursday, January 14, 1988. 

Mail or Deliver to: 

Presidential Design Awards '555 Thirteenth Street, NW • 

Eighth Floor • Washington, D.C. 20004 

Announcement Winners will be announced and awards presented during the summer of 1988. 

of Winners 

All award winners will receive certificates; no remunerative awards are offered. 

For Further Presidential Design Awards 202-637-6820 

The Presidential Design Awards are administered by the Federal Design 
Improvement Project, Design Arts Program of the National Endowment for the 
Arts, a federal agency. The Presidential Design Awards do not replace any 
existing design awards program within the federal government. 


Photocopies of the entire application form (pages 5-8) will be accepted. Two legible copies must accompany your submission 
package and appear first in the binder. TVpewritien applications are preferred, to ensure that all information is clearly 

Title of Submission _ 


For each entry, you must select one design discipline and one design category only. If you wish to enter the same entry in more 
than one design discipline or category, you must submit a separate, completed application form and binder for each. 

Design Discipline under which entry is being submitted (Check one only) 

□ Architecture D Graphic Design lJ Landscape Architecture D Urban Design, Historic 

D Engineering Design ZJ Interior Design D Product/Industrial Design Preservation and Planning 

Design Category (Check one only) 

D Product D Activity (i.e., a process, program, policy, etc.) 

If you are also entering this work separately in another design category or discipline, specify which. 

Check whichever of the following most appropriately describes this entry. 

n Direct Federal Project: Work done directly for or funded directly by the federal government. 

D Federally-Assisted Project: Work done indirectly for the federal government through a federal assistance program. 

Beginning and Completion Dates of Project 

Final Cost (estimate if necessary) 

Federal Office (that sponsored the project) . 

Describe the overall purpose, goals, design methodology and results of the undertaking. This summary discussion should not 
exceed 500 words and must fit in the space below. 



These essays should provide specific and detailed information not covered in your summary description. Answer concisely; if 
necessary, an addenda of no more than three pages may follow. All supporting materials must be clearly identified with the title 
of the submission. 

1. Explain how the entry has successfully accomplished its purpose and how user satisfaction has been demonstrated. 

2. Describe any innovative or significant design procedures, processes, standards or guidelines under which the entry was 
developed or any created by the entry. Describe any participation in the design process by the public or potential users. 

3. Describe any cost savings or new efficiency produced by the entry. Is there any documentation on safety, durability, life-cycle 
costs, accessibility to the handicapped or energy efficiency? How did the final cost of the project and completion date relate to the 
original estimates? 

4. If you are a non-federal entrant, explain how this submission fulfills the intent and mission of the federal office that sup- 
ported it. Clearly describe the role and contribution of federal offices or individuals involved in producing the entry. (If this is a 
federally-assisted project, you must answer fully both parts of this question.) 

5. If the entry is a design activity rather than a design project, provide a comprehensive description of the activity. This should 
include a discussion of how and why it was developed, the scope of its application, the source and effectiveness of its authority 
and any evaluation of its results. Adopted but unimplemented plans or guidelines should indicate the process and schedule for 


This information must be complete and accurate to ensure that all appropriate designers, design managers and federal office 
supervisors who had substantial involvement in the design project or activity receive credit. The credits should provide all 
correct and current information necessary to the preparation of award certificates. 

Current Federal Office Heads 

Provide the specified information for the CURRENT head(s) of the federal office that produced or managed the submitted work. 
These individuals should represent the highest management or administrative positions directly involved with the project. 


Office Role Phone 


Office Role Phone 

Federal or Former Federal Employees 

Provide the specified information for the federal or former federal employee(s) to be credited with significant participation in 
the work. Identify the federal employee responsible for the design of the submitted work or for the management or the design 
work by a contractor. 

Entry Director (federal) 

Office Role Phone 

Entry Director (federal) 

Office Role Phone 

Entry Director (federal) 

Office Role Phone . 

Non-federal Employees 

Provide the specified information for any contractors, non-profit organizations, local officials or other non-federal employees 
who contributed significantly to the design work. 

Non-federal Designer(s) 

Office Role Phone 

Non-federal Designer(s) 

Office Role Phone 


Office Role Phone 



Applications must be signed by the entrant. The entrant will be the primary contact person for all questions, clarifications or 
arrangements related to the entry. 

Any submission prepared by anyone other than a current federal employee requires the signature of the current federal manager 
in the office for which the submission was carried out. This signature certifies that the work was completed as described in this 

Entrant: Certifying Federal Official: 

Name Name 

Title/Role Title/Role. 

Office Office 

Address Address. 

Telephone Telephone. 

Signature Date Signature Date 

Please provide the full name and title for the current Secretary, Chairman or highest official of the agency or department that sponsored 
this work. 


D Two copies of the application form 

D Written and graphic documentation 

D Photographs/slides 

n Questions and essays completed 

D All required signatures 

D All materials clearly identified with title of the submission 

D Application form and binder submitted for only one discipline and category 

For clarification or further information about the Presidential Design Awards, call 202-637-6820. 


The National Endowment for the Arts is interested in recognizing long-term and/or historical federal programs that have made a 
significant contribution to the physical environment and design quality of the nation. An example would be the Works Progress 
Administration. Please list any programs that you believe deserve consideration. If there is a particular individual or office associ- 
ated with or familiar with the program, please provide the appropriate name, address and telephone number. Thank you for your